A premier multi-disciplinary consulting firm

Daytona Beach, Florida

Zev Cohen & Associates, as consultant to Rossetti Architects, is proud to be a part of DAYTONA Rising, a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch.